CV 2013

Bright Spark Advertising

Copywriter on eBay account, reporting to founders who started agency after senior roles at WCRS, DMB&B, J Walter Thompson and Ogilvy & Mather.

Copywriter, Feb '13 - May '13

Associated Press Television News

Created video packages at London office during Cannes Film Festival 2013 for global syndication.

Assistant-Producer & Production Co-Ordinator, May '13 - Jul '13

N / A

New marketing agency founded by wonderkids from Saatchi & Saatchi, Sid Lee & Vice. N / A connects people and brands in ways that affect positive social change.

I worked on the McDonalds Canada account.

Copywriter (Intern), Jun '12 - Sep '12

Vitamins

Adventurous one-off parties in logistically challenging locations around Scotland.

Creative promotional campaigns and high production values combined in events that confounded expectations and established Vitamins as the most exciting event promoters in town.

Creating event concepts, planning promo campaigns and organising logistics, I made sure we got production and punters to and from each secret site.

We went on to collaborate with international heavy-weights LuckyMe, Numbers & Optimo.

Every event sold out and each kept the town talking long afterwards.

Co-founder, May '10 - May '13

Students' Representative Council, University of Glasgow

Represented voice of 25,000 students to national press and senior management. Overall management of student media bodies & promotion of welfare campaigns.

Press - steered tone of national reports on local events (BBC News, The Scotsman, STV) and injected students' arguments into coverage of wider fees debate (Guardian, The Herald) during what was a tumultuous year for Higher Education.

Campaigns - spurred huge boost in student engagement by updating brand imagery, overhauling social media and producing lively, pertinent web content.

Events - organised and promoted a 'media week' consisting twenty hours of workshops and talks from industry professionals (Charles Kennedy, BBC Scotland) which attracted a record 600+ students.

Senior Vice President, Media & Communications Officer, Jul '10 - Jul '11

Subcity Radio

Reinvigorated ailing brand as volunteer, propelling the community station back into the heart of Glasgow's thriving arts & music scene.

Year 1: Created concepts, managed promo & execution of seven sell-out parties, entertaining 4,100 punters and profiting the station 12,000. Public interest reignited and weekly contributors grew to 300.

Year 2: Managed team of fifty volunteers across off-air departments to co-ordinate execution of ambitious events and produce web & print materials.

Head of Events, May '09 - May '10 & Off-Air Manager, Jun '10 - Jun '11

OneDesk

Versatile role in Montreal-based b2b internet startup which produced Agile project management software for product managers.

Copywriting industry articles, blog posts and SEO. Conducted site optimisation (wordpress, seo, html, css, a/b testing) and ran social media channels.

Community Manager, Feb '12 - Jul '12

Photographer

Clients inc. The Independent on Sunday Magazine, VICE UK, and BBC Sport. Also exhibited at New York Photo Festival '08.

I build websites to showcase my work.

Jun '04 - present

Recent Experience

  • InDesign / Photoshop / Illustrator / Premier Pro / Lightroom
  • HTML / CSS / Analytics / SEO / Wordpress / Tumblr
  • Intermediate French (studying)
  • Clean UK Driving License

skills

  • M.A. (Hons.) English Literature, University of Glasgow - 2:1.
  • A-Levels in English Literature, ICT, Maths & minor in Physics.
  • G.C.S.E's in English Literature, English Language, Maths, ICT, Engineering, Physics, Biology, Chemistry, R.E and French.

Education

Any time left over is enjoyed adventuring, riding bikes, hounding news, cooking for friends, hearing stories or imbibing culture for the eyes, ears, tongue and mind.

& . .

lukewinter@gmail.com | +44 7583 465 406